In a move that will raise the stakes in the rapidly evolving Nigerian
cement market, leading cement manufacturer, Dangote Cement Plc, has
announced huge cuts in the price of the essential construction product.
In
a step that will make cement cheaper than it has ever been since 2005,
the group managing director of Dangote Cement, Mr. Devakumar Edwin, said
the company had pegged the Dangote 32.5 cement grade at N1,000 per 50
kg bag, while the higher 42.5 grade is to sell for N1,150 per bag.
The
new prices, exclusive of the Value Added Tax (VAT), represent about 40
per cent discount on the prevailing market price of the product, which
currently sells for N1, 700 across the country irrespective of the
grade.
Edwin said the move was in line with the company’s
commitment to the nation’s dire need for the development of
infrastructure and to boost the federal and state government’s ongoing
effort to reduce the near 20 million housing deficit in Nigeria.
“We
recognise the need for a dramatic increase in the response to the huge
infrastructure and housing deficit in the country, and one of the ways
of addressing the issue is bringing the price of building materials down
to much more affordable levels, especially cement which is within our
own control, as part of our own contribution to the transformation
agenda of the Goodluck Jonathan administration and the attainment of key
milestones in the Millennium Development Goals (MDGs),” he said.
Since
the commencement of the implementation of the backward integration
policy for cement in the country over 12 years ago, the local production
capacity of the product had risen from less than 2 million metric
tonnes per annum to about 38 million metric tonnes per annum today.
During
the over 12-year period of the backward integration policy, over $20
billion has been directly and indirectly injected into the Nigerian
cement industry, with Dangote Cement Plc accounting for 60 per cent of
that spend.
The GMD/CEO also noted that Dangote Cement Plc would
continue to align its corporate social responsibility with its strategic
business initiatives and would continue to evaluate its pricing regime
in Nigeria’s best interest.
Meanwhile, the timing of the
initiative has confounded industry watchers who say that, from
experience, the cement market is entering the high demand phase as the
rainy season is tapering off and the dry season, which provides the
opportunity for increased construction and building activities, is
setting in.
Recently, in further compliance with the ongoing
Standards Organisation of Nigeria (SON) directive and regulation on the
various grades of cement and their prescribed uses, Dangote Cement
launched its brand of the premium 32.5 cement grade which is restricted
to plastering use.
The largest cement producer in Nigeria noted
that the move was to develop a full bouquet of cement types to meet the
varying needs of consumers.
With this move, Dangote now produces
42.5 for column casting, block making, decking and other general purpose
construction work that require high strength, and the 32.5 grade for
rendering or plastering.
The company produces on demand the 52.5
grade for specialised construction of high strength structures such as
bridges, flyovers and sky scrapers among others.
The 32.5 grade of
cement which has the lowest strength among the cement grades was priced
lower than the others, selling for N150 lower than the price of 42.5, a
price cut that is part of the earlier announced price regime.
Dangote
said in compliance with the SON standard for cement quality and
packaging, the 32.5 type shelf life would be clearly labelled in order
to minimise the incidence of building collapse in the nation’s building
and construction industry arising from the misapplication of the
different grades of cement.
The national president of the Block
Moulders Association of Nigeria, Alhaji Rasidi Adebowale, said he
received the news with much happiness especially considering what the
price reduction held for his members in Nigeria. He expressed the hope
that the new price review would translate to reduction in the price of
blocks
In his own comment, Alhaji Okunola Abegunde, the Lagos
State chairman of the Block Moulders, said he had all along been looking
forward to a time like this when the price of cement would come down so
that the low income group could become house owners.
The
chairman, Coalition Against Building Collapse, Kola Ojewuyi, noted that
the downward review of prices had confounded the critics of Dangote
Cement who had earlier condemned the campaign embarked upon by company
for the adoption of the 42.5 cement grade as a ploy to increase price of
the commodity.
The president, Nigerian Institute of Architects,
Arc. Bruno Niyi, hailed the current move by Dangote and urged the
management of the company to sustain the new price regime and ensure it
is not hijacked by profiteers.
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